Candis is one of the UK's top selling monthly magazines for women

224,468 circulation

(ABC Jul-Dec 2011)

For today's busy women who juggle parenting, friendships and work, yet still want to look and feel good

Candis delivers real-life advice, inspiration and entertainment. The tone is warm, helpful, upbeat and provides a friendly voice to help the reader get the most out of life. Our positive approach to family life means readers build a strong and trusting relationship with Candis and regard it as they would a close friend.

Candis is a magazine women trust to deliver real solutions for women. The content is consistently fresh, relevant and inspiring to women in their 30s, 40s and 50s. Candis is also the only magazine that delivers incredible value for money with long-term as well as short-term offers and savings.

Candis is recognised nationally as an authority on health and family matters. Our continued success with the annual Outstanding Family of the Year Award provides added power to our brand along with a commitment to raising awareness of topical family issues through this award and surveys. The award also offers family-minded brands the chance to showcase their products in a very worthwhile and responsive environment.

Since 1962 Candis Club has given over £54 million to health charities from Candis magazine subscription revenue, including Marie Curie Cancer Care, Maggie's Centres and the Foundation for the Study of Infant Deaths. In 2012 £250,000 was donated via Gift Aid to the Charities Aid Foundation and then passed to health charities taking part in The Candis Big Give, which raised a total of over £1.7 million.

Committed to health, happiness and family life with children of school age, typically aged 8-15
Candis readers love cooking, shopping, improving their homes, spending time with their families and being kept up to date on the latest ways to save money and best new products to buy
They are active and look for inspiration on everything from the latest fashion trends to this season's must-have make-up
She leads a busy life and is usually in full-time or part-time employment
Takes an interest in topical issues and the wider community

Core age 35-54
£29,000 median family income
ABC1 50%
Over 75% are main shoppers

TGI © Kantar Media 2011

¾ own their own home
92% have a garden
Candis readers spent more than £24m on kitchen appliances

In the last 12 months...

Over half of readers went on two or more holidays
Candis readers spent over £165m on holidays
Almost ⅔ of readers holidayed in the UK

Over half of Candis readers buy vitamin supplements and 45% are heavy users
Almost a third of Candis women use light/diet versions of food and drink products
66% usually buy their pharmaceuticals from their pharmacist
Readers are 44% more likely than average to be interested in magazine health/medical issues
Over ⅔ say they really look after their health and...
They are more likely than average to make sure they eat their 5-a-day

In the last year our readers were...

56% more likely than average to visit hair and beauty salons
180% more likely than average to use anti-ageing/rejuvenating face creams
102% more likely than average to take a keen interest in magazine features about hair and beauty
55% more likely to have used hand creams and lotions
And they spend more than £35 million on adult fashion

GSK “We have used Candis for a number of GSK brand campaigns targeting the 30+ female family shopper and have found the magazine's editorial pillars provide relevant environments for us to strategically position our brands within." Sarah Hewitt Associate Director Mediacom
NINTENDO “We used Candis to promote the Cooking Guide for the DS Lite and were so impressed at the look and layout of the advertorial we went ahead
and used Candis again for the 100 Classic Books campaign. The target market was spot on. We were also impressed with the creativity and added value that were offered on the campaigns, which went above and beyond just a straightforward DPS advertorial." Bedir Aydemir Account Director Mediaedge:cia
COMFORT “The bookends and integrated DPS advertorial for Comfort worked really well in Candis magazine, the process was very smooth and the end result looked great. As part of a campaign targeting female main shoppers aged 40+ Candis was a perfect fit. We were really impressed, as were Unilever, and would definitely use the magazine again." Lisa Stevenson Account Manager Unilever

Candis offers a balanced mix of practical advice and entertainment. Features range from health to food and drink, homes and gardens, fashion and beauty, family holidays and days out, managing finances and best buys. It also entertains with topical debate, celebrity interviews, fiction, offers and competitions. Charity also plays an important role as, each month, donations are made to selected charities. Brands that target families can appear in a positive and effective editorial environment.

9 out of 10 readers tell us that Candis is a brand that they trust. All subscribers are members of Candis Club, which means advertisers can tap into its strong reader relationship and benefit from positive brand perceptions.

Readers on average subscribe to Candis for four years and more Candis readers 'almost always' read their magazine than any other paid-for monthly title. (NRS 2011)

As well as a huge subscription base, Candis is now available through retail outlets including WH Smith and leading supermarket chains Asda, Sainsbury's, Morrisons, The Co-operative, Waitrose, Tesco and independent newsagents.

TO ADVERTISE IN CANDIS CALL:
NICKY (01525 383885, nickyl@medialine.eu.com)
ANNIE (01525 854661, anniey@medialine.eu.com)
SU (01525 383877, su@medialine.eu.com)
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