NEWHALL PUBLICATIONS LIMITED

Job Description

JOB TITLE:     Website Marketing Assistant

DATE:             April 2008

Description

Candis is one of the top ten selling women’s monthly magazines in the UK and has more subscribers than any other women’s monthly title. Candis’ Marketing Department is responsible for the effective promotion and development of the Candis brand to new and existing subscriber audiences through Candis magazine and at www.candis.co.uk. Reporting to the Website Marketing Manager, the role of the Website Marketing Assistant will be to support the Website Marketing Manager in co-ordinating and integrating the online presence of Candis magazine and Candis Club. This includes the presentation and promotion of Candis to both new and existing online audiences, working closely with the marketing, editorial and IT teams.

Responsibilities

  • To support the Website Marketing Manager in all aspects of the effective running of www.candis.co.uk
  • To work with the Editorial team to keep www.candis.co.uk up to date with magazine lifestyle content through regular web editing and copy sourcing
  • To monitor and report website traffic statistics
  • To work with the Marketing team to ensure www.candis.co.uk is updated  regularly to provide Candis Club members with access to benefits, offers and holiday information online
  • To construct and send out the Candis email newsletter and other email marketing communications in conjunction with the Website Marketing Manager
  • To assist the Website Marketing Manager in developing the affiliate programme and affinity marketing programme on www.candis.co.uk
  • To grow site use by supporting the Website Marketing Manager in seeking out and developing new functionality and features for ukwww.candis.co.
  • To update regularly the site’s member forum and to develop the community aspect of the site in conjunction with the Website Marketing Manager

     

Individual Requirements

·        Thorough understanding or consumer marketing practices  including a working knowledge of online marketing

·        Experience of updating website content

·        Understanding of working with HTML

·        Able to generate brand value for Candis by working with and influencing key internal decision makers

·        Excellent oral and written communication skills for use both internally and externally

·        Capable of analyzing and reporting website statistics

·        Experience of handling marketing-related data to promote brand development

·        Capable of meeting strict publishing deadlines

·        Highly self motivated with a good teamwork ethic and excellent attention to detail

Performance Measurement

  • Improve customer lifetime value by increasing site traffic
  • Increase non-member product/promotion sales
  • Generate a specific number of online subscriptions through affiliate links
  • Collect value-defined user data
  • Increase member benefit use and sales

Salary scale

Initially a 12 month contract at £15-£17k, based at our head office in Hoylake, Wirral.  Monday to Friday (35 hours p/week).

If you have been looking for the opportunity to join a winning team and wish to be considered for the position, email your CV to cathy@candis.co.uk quoting ref. CANWS