How fair are you?

We all like to think that we are fair-minded individuals who would always make the right choices when faced with a moral or ethical dilemma. The Fairtrade Foundation are trying to get people thinking more about whether they really do believe in a fair deal for everyone or if they allow their own interests to take precedence over others. Take The Great British Fairness Debate quiz and see how you fare…


1. The barman greets you warmly and asks what you’d like. The only problem? He’s ignoring the person who’s been waiting a while at the other end of the bar. So you…

a) Say, ‘Two pints of lager and a packet of crisps, please’

b) Place your order quickly then mouth an apology to the waiting person

c) Say, ‘Actually, I think that person was in front of me’

2. An elderly man’s just got on the bus. All the seats are taken. You’re sitting in the priority seat. Do you…

a) Stare transfixed at your mobile and pretend you haven’t noticed

b) Stay put. Fingers crossed someone nearer will stand up for him

c) Stand up immediately and offer the man your seat

3. You arrive 20 minutes late for your dental appointment and the waiting room is full of people. What do you do?

a) Go straight through and have your appointment, even though you’ve now held up everyone else in the waiting room

b) Apologise to the receptionist for arriving late, but still have your appointment

c) Apologise to the receptionist and offer to rebook your appointment so you don’t hold anyone else up

4. You’re in a massive hurry – and in a massive queue for the loos. You notice the disabled toilet is empty. Do you…

a) Roll your eyes, say, “I don’t have time for this,” and sneak into the disabled loo

b) Suggest to the person at the front of the queue that they could use the disabled loo

c) Continue queuing. After all, what if a disabled person comes along?

5. It’s deadline time on a big project at work. Your colleague stayed late last night. And is offering to do the same again tonight. But surely it’s your turn, isn’t it?

a) No – if they are happy to stay late, that’s their choice

b) Well, maybe. But then again, if they don’t mind…

c) Absolutely – I’d insist they go home on time tonight

6. You have had a lovely meal with excellent attentive service and the bill comes with no tip added. Do you…

a) Pay your bill, but don’t leave a tip and sneak off quietly

b) Leave a standard tip

c) Leave a giant tip for the excellent service received

7. Some of the farmers who make your morning coffee live on less than US$2 a day. How do you feel about that?

a) That is pretty shocking, but I am helpless to do anything

b) That doesn’t sound very much, but things must be cheaper where they live. Tell me how can I help?

c) That’s appalling. I always try and buy fairly traded goods where possible

8. 500 million smallholder farmers produce 70% of the world’s food, but they currently make up 50% of the world’s hungriest people. What do you say to this?

a) There’s not much I can do about it – they are on the other end of the world and it’s nothing to do with me

b) I’d like to help but I believe charity starts at home

c) That’s not right and I want to help, as I believe we can all make change happen


Thanks for taking part in The Great British Fairness Test.

Mostly A –You’re the lone ranger

Fairness isn’t at the top of your agenda, but now it’s on your radar it’s never too late to change.

Mostly B – You’re the fair-minded friend

You already have a pretty good idea of what’s fair and what’s not. But, as we all know, thinking and doing are two very different things.

Mostly C – You’re the action hero

Good job! You like to give everyone a fair deal.

By actively supporting fairness, like choosing to buy Fairtrade, you don’t just get to enjoy great products such as Fairtrade coffee, you also get to feel good about empowering the farmer who grew the beans to get a fair price. To find out more about the work of Fairtrade go to




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