WWF’s Earth Hour

What’s your promise for the planet?

Millions of people around the world will take part in WWF’s Earth Hour at 8:30pm on Saturday 24 March. The hour is marked by landmarks, businesses and people switching off their lights for 60 minutes and brings to light wildlife endangered by the effects of climate change, pollution and overconsumption.

This year, WWF is also asking the UK public to make a one small lifestyle change – from using a reusable coffee cup, saying no to plastic cutlery and straws, to moderating the amount of meat we eat – which will contribute towards protecting our planet. These changes may seem minor on their own but if we all get involved, together we will make a big difference.
There are seven ready-made promises and people can also choose their own separate personal promise:

Use a reusable coffee cup
Refuse plastic cutlery
Wash clothes at 30 degrees
Get an electric vehicle
Reuse or compost leftover food
Switch to green energy
Become flexitarian
Make a #PromiseForThePlanet.

It has been estimated that around 2.5bn coffee cups are thrown away in the UK each year, which works out at over seven million every day. If one person uses the same reusable coffee cup on their daily commute for a year, they could prevent 233 coffee cups going to landfill. The bag is handmade from 100% organic cotton, with the design showcasing words people associate with climate change. The words featured were crowd-sourced by thousands of WWF supporters, as well as from celebrities such as Ellie Goulding, Anna Friel, Will Young and Ben Fogle.

The WWF KeepCup is on sale from the online shop (£15) and the beautiful Tote bag (£40):

Find out more at

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