Do you trust in anti-ageing products?

I’m not getting any younger, the crow’s feet are getting deeper and laughter lines more pronounced.

Is this something I should embrace or are there ways to slow down the ageing process without resorting to more drastic action?

My friends are firmly split into two camps, the group who want to age naturally and the group clinging on to their younger years and keen to try out any product that promises to roll back the years.

A new survey out today from Mintel shows that 23 per cent of UK women have used anti-ageing creams and serums for the face. When considering how many British ladies are even old enough to be getting wrinkles, it does seem like quite a lot.

After becoming a mum I’ve tried to look after my body more through diet and exercise and at the age of 53 I’ve finally adopted what some might call a skincare routine.

This involves cleansing before bed and using a night cream, then on waking up I exfoliate my face with a gentle face wash then apply a light oil-free moisturiser.

None of my products make anti-ageing claims, instead they’re designed to help me combat my dry skin and keep it looking smooth and revitalised.

The survey also showed that 46 per cent of total skincare product launches in the UK between 2009 and 2011 claimed to help reduce the signs of ageing – a staggering amount when you think about it.

I’m not saying they don’t work, it’s just that looking at the number of fad products arriving on the shop shelves makes me more than a little sceptical of their constant promises and time-defying guarantees.

Are you an anti-ageing product user? Do you believe their claims?

Posted by Margo Hunter