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Wool returns stronger and better than ever before

Wool returns stronger and better than ever before

Wool went missing for a while – a few decades to be fairly precise. From the 70s, it was all about synthetics, as designers became increasingly interested in manmade materials.

It was just a sign of the times, a trend that took on a life of its own, like that Gangnam Style song that everyone loves (why, I have no idea).

But now it has made a welcome comeback, with the Independent reporting that good ole wool is back in fashion with designers, helping boost prices and providing sheep farmers with a brilliant break.

Marks & Spencer is just one retailer that is embracing wool all over again, and from November onwards it will be stocking a whole plethora of clothes made from this material.

And it's all British based. The four brands Marks & Spencer are selling have been sourced from the Pennines and Leicester, for example. In Bradford, the epicentre of the wool industry, things are going well… really well.

The timing of this news is apt, with Wool Week kicking off today (October 15th). It's a brilliant campaign that celebrates and promotes wool across all areas, including fashion and interiors.

What is it about wool that makes it, despite its absence from mainstream fashion so to speak, so alluring? Over to the organisers of Wool Week:

"It has evolved to produce a fabric that has become one of the most effective natural forms of all-weather protection known to man.

"Every year sheep produce a new fleece, making wool a renewable fibre source. Woolgrowers actively work to improve efficiency and care for natural resources, endeavouring to make the wool industry sustainable for future generations."

Some of its benefits over other materials include its breathability, durability – a fibre can bend 20,000 times without breaking and is able to return to its former shape – easy to wash and multi-climatic.

I think I'm about to go crazy about wool all over again.

Are you passionate about wool?

Posted by Elsa Pienaar

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